[FelineKibble]

‘I’ve been looking at Authority which is PetSmart’s own store brand positioned as premium option. The pricing seems reasonable for premium positioning and it’s obviously convenient with PetSmart availability, but I’m skeptical about trusting a retail store brand for quality pet nutrition.

My cat has been on mid-range food and Authority keeps catching my eye during PetSmart visits. The ingredient lists look decent with natural positioning and various formulas at different price points. However, being a store brand makes me question whether it’s genuinely quality or just repackaged generic food with PetSmart branding.

Is Authority legitimate quality brand or just store brand marketing with average food? Does PetSmart’s exclusive brand actually deliver premium nutrition or are we paying for convenience and branding more than food quality?

Anyone feeding Authority as primary diet long-term? Does your cat genuinely thrive on PetSmart’s store brand or should I stick with established national pet food brands? Need honest real-world experiences beyond PetSmart employee recommendations.

Thanks for unbiased feedback!

[PurrMealPlan]

Been feeding Authority for about twelve months and genuinely satisfied with quality from PetSmart brand. My cat maintains excellent health – beautiful coat, great digestion, perfect energy levels. The ingredient lists show real meat first with quality components throughout different lines. Costs around $2.30 per pound which is reasonable for premium store brand positioning. PetSmart exclusive availability means easy restocking during regular shopping. She stays healthy and vet checkups consistently show good results. Sometimes major retailer store brands deliver legitimate quality when they commit resources properly to formulation.

[WhiskerDineTime]

Tried Authority after PetSmart employee recommendation and my cat showed declining interest over two weeks. She ate it initially but enthusiasm faded until barely touching it. Something about palatability didn’t hold up compared to brands like Blue Buffalo or Wellness. Quality seemed adequate but sustained appeal failed for my particular cat’s preferences.

[FelinePantryCo]

The store brand concept from major retailer is interesting. PetSmart has resources and pet industry expertise that could deliver quality formulations at better prices than national brands. If they genuinely invested in quality rather than just private labeling generic food, could provide excellent value. Need verification from actual users about whether substance matches store brand positioning.

[MeowFeastHub]

Authority formulas are manufactured specifically for PetSmart positioning as premium store brand alternative. Multiple lines include grain free options, limited ingredient recipes, and traditional formulas at various price points. Real meat protein sources featured prominently with quality ingredients throughout formulations.

Being store brand doesn’t automatically mean inferior quality when major retailer invests in proper formulation and manufacturing standards. For healthy cats wanting quality nutrition at accessible pricing with convenient PetSmart availability, Authority provides practical option. The store brand pricing typically offers value compared to national premium brands while maintaining adequate ingredient quality.

[CatEatsSpot]

PRICING COMPARISON:

Authority: $2.10-$2.50 per pound
Blue Buffalo: $2.50-$3.00 per pound
Wellness: $2.60-$3.20 per pound
Natural Balance: $2.80-$3.40 per pound
Simply Nourish (PetSmart): $2.40-$2.90 per pound

Authority prices competitively as store brand premium option. More affordable than national premium brands while maintaining quality positioning. PetSmart store brands provide value through retail control and volume purchasing

[PurrTrayCo]

The PetSmart exclusive availability is both advantage and limitation. Convenient if shopping PetSmart regularly but limiting if you prefer different retailers or online ordering. Store exclusivity means less flexibility compared to brands available everywhere.

[WhiskerPantryLab]

Authority offers multiple product lines:

Authority Original: Core line
Authority Limited Ingredient: Simplified recipes
Authority Grain-Free: Multiple proteins
Authority Indoor: Lower calorie
Various life stages: Complete range

Good selection for store brand allowing different needs within Authority ecosystem at PetSmart.

[FelineChowNest]

The Treats rewards program at PetSmart provides points on Authority purchases. Store loyalty benefits make store brand more economical through rewards accumulation. Strategic use of rewards programs improves value proposition.

[MeowEatsBox]

AUTHORITY VS SIMPLY NOURISH (PetSmart Brand Comparison)

Both PetSmart exclusive brands:

Authority advantages:

More affordable pricing
Wider formula variety
Good ingredient quality
Core PetSmart brand
Accessible premium option

Simply Nourish advantages:

More premium positioning
Better natural reputation
Cleaner ingredient focus
Higher quality perception
Premium store brand

My take: Authority for budget-conscious quality. Simply Nourish for premium store brand. Both are PetSmart exclusives providing options at different price points within same retail ecosystem.

[CatDishMate]

For people already shopping PetSmart regularly for supplies, adding Authority food makes logistical sense. No additional trips, integrated with regular shopping routine, rewards program benefits. Convenience factor serves practical purpose beyond just food quality.

[PurrSnackTime]

The ingredient lists show straightforward quality components without excessive fillers or mysterious additives. Real meat proteins, recognizable ingredients throughout. Store brand doesn’t mean compromised formulation if retailer commits to quality standards.

[MeowKitchenMate]

Authority frequently appears in PetSmart promotions and sales events. Store brand advantage includes regular promotional pricing making premium feeding more affordable. Strategic shopping during sales maximizes value.

[CatPortionLab]

My cat transitioned from Blue Buffalo to Authority easily with no health decline. She maintains identical excellent condition at lower cost. The store brand delivers comparable results to national premium brand at better value through retail efficiencies.

[PurrTasteCo]

Twenty-four months feeding Authority and consistently satisfied with PetSmart store brand quality. My cat maintains excellent health with beautiful coat, perfect digestion, great energy eating Authority daily. The store brand delivers legitimate quality despite PetSmart association that initially made me skeptical about retail store doing pet food. Not every premium food needs national brand name if actual formulation is solid.

Authority proves major pet retailers can deliver quality when they commit resources properly to formulation and manufacturing. The mid-premium pricing provides accessible quality without national brand markup. PetSmart exclusive availability means convenient restocking during regular pet supply shopping without special trips.

For people wanting quality nutrition while shopping PetSmart regularly, Authority represents practical solid choice. My cat’s health validates quality – she’s thriving on store brand formula. Sometimes the retail store brands deliver comparable quality to expensive national brands when you focus on actual ingredients and results rather than brand prestige.

[Author]

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