I finally tried the Meowijuana Crunchie Munchie chicken treats after seeing everyone talk about them, and my cats were immediately interested. Usually they just pick at Kirkland Signature kibble, but these had them following me around the kitchen. I only give one or two at a time because they seem pretty exciting for them, almost like catnip in treat form. The crunchy texture is a big hit too way more engaging than softer treats. Definitely feels more like a reward snack than an everyday treat.